Twitter reportedly pursuing deal with Viacom, NBC for video content

Twitter is in talks with Viacom and NBC to form a deal to display TV clips on its site, according to a report on Bloomberg. Under the reported deal, the TV companies would provide clips that would appear on Twitter and then both parties would split any associated ad revenue. The ads would apparently appear "alongside" the videos, and both the videos and the ads show up in Twitter's much-vaunted "cards," which recently expanded to work with more types of content. The move makes sense for Twitter,...